Frontiers in Communication

Original Research

Published on 10 Sep 2026

‘Me and my besties in 50 years’. Aspirational aging in Italy’s Sciuraglam content marketing strategy

in Advertising and Marketing Communication

Gloria Dagnino

Frontiers in Communication

doi 10.3389/fcomm.2026.1751438

108 views

Original Research

Published on 10 Sep 2026

Dynamic brand experience and customer equity: effects on purchase intention through brand relationship quality

in Advertising and Marketing Communication

Sayani Biswas
Aruna P.

Frontiers in Communication

doi 10.3389/fcomm.2026.1832381

238 views

Original Research

Accepted on 09 Sep 2026

Emigration Press and the Formation of Intellectual Discourse in Kazakhstan: A Discursive and Historical Analysis

in Culture and Communication

Ushkyn Saidyrakhman
Assem Alenovna Kassymova
Karlygash Adilkhanovna Aubakirova
Oğuzhan Karaburgu
Yeldos Nusipuly Toktarbay

Frontiers in Communication

Original Research

Published on 09 Sep 2026

Can audience reception be predicted from narrative language? A convergent negative result from two corpora of film plot summaries

in Culture and Communication

Yelda Özkoçak
Yavuz Selim Balcıoğlu
Ümit Sarı
Onur Akyol

Frontiers in Communication

doi 10.3389/fcomm.2026.1927672

250 views

Original Research

Published on 09 Sep 2026

Exploring thrifting practices among Generation Z in greater Jakarta: a perspective on social practices and environmental communication

in Science and Environmental Communication

Aminah Swarnawati
Ahmad Mulyana
Tria Patrianti
Robby Milana
Muhammad Ridha

Frontiers in Communication

doi 10.3389/fcomm.2026.1841240

201 views

Original Research

Published on 09 Sep 2026

AI-driven personalization in advergames: enhancing consumer engagement and brand recall

in Advertising and Marketing Communication

Bassant Eyada
Maged Farrag

Frontiers in Communication

doi 10.3389/fcomm.2026.1927442

142 views

Original Research

Published on 09 Sep 2026

Artificial intelligence agents are responsive to identity cues in persuasive health communication

in Health Communication

Xiaoli Nan
Xingman Wu

Frontiers in Communication

doi 10.3389/fcomm.2026.1784502

138 views

Systematic Review

Published on 08 Sep 2026

Web 3.0 in global marketing: a strategic framework for decentralized advertising

in Advertising and Marketing Communication

Nashwa Ali

Frontiers in Communication

doi 10.3389/fcomm.2026.1883270

527 views

Original Research

Published on 08 Sep 2026

Understanding consumer purchase intention in social media influencer marketing: the mediating role of parasocial relationship and trust in the Moroccan context

in Advertising and Marketing Communication

Salma Nassim
Malika Soulami
Imane Hasinat
Imad Nassim
Samira Touate

Frontiers in Communication

doi 10.3389/fcomm.2026.1911649

361 views

Original Research

Published on 08 Sep 2026

Sociolinguistic competence of Korean migrant workers in service-oriented workplaces

in Culture and Communication

Howard Aries V. Ronquillo
Jiyoung Lee

Frontiers in Communication

doi 10.3389/fcomm.2026.1946002

303 views

Perspective

Accepted on 07 Sep 2026

A War of Words Wittgenstein, Language Games, and the Loss of Trust in the 21st Century

in Culture and Communication

Darrell Dooyema

Frontiers in Communication

Original Research

Accepted on 07 Sep 2026

Developmental trajectories of English speaking proficiency and perceived intercultural communicative competence among Japanese university students: A latent growth curve analysis

in Culture and Communication

Takehiko Ito
Atsushi Iino

Frontiers in Communication

Original Research

Accepted on 07 Sep 2026

Narrative Structures in the Age of AI: An Exploratory Media Ecology Perspective on Screenwriting and Creative Labor

in Media, Creative, and Cultural Industries

Daniel Adrián Contreras Olivas
Juan Carlos Carrillo
Emmanuel Alejandro Jimenez

Frontiers in Communication

Original Research

Accepted on 07 Sep 2026

Digital Bridges or Digital Divides? Social Media Use and Cross-Cultural Interaction among Students at a Chinese University

in Culture and Communication

Pengyu Jiao
Qingjuan Meng

Frontiers in Communication

Original Research

Accepted on 07 Sep 2026

Health Literacy and Patient Engagement Among Korean Immigrants in the U.S.: Exploring the Emotional, Cognitive, and Behavioral Dimensions

in Health Communication

Seulgi Park
Rukhsana Ahmed

Frontiers in Communication

Original Research

Accepted on 07 Sep 2026

Algorithmic allure: A Theoretical Framework For Dark AI Patterns and the Erosion of Informed Consent in AI-Driven Digital Marketing

in Advertising and Marketing Communication

Keltoum Bentameur
Zineb Hamadi
Riyad Bouaici

Frontiers in Communication

Original Research

Accepted on 07 Sep 2026

'The owl never cries in vain': An acoustic study of vocal expressions in mbem chants

in Culture and Communication

Vincent Nwosu

Frontiers in Communication

Original Research

Accepted on 07 Sep 2026

Cultural Codes in Kazakh and Nogai Traditional Dress: A Comparative Semiotic Analysis of Museum and Documentary Evidence

in Culture and Communication

Gulimay Temirova
Zaure Ayupova
Seifolla Zhankadyrov
Daurenbek Kussainov
Ali Rafet Özkan

Frontiers in Communication

Review

Published on 07 Sep 2026

A mixed-methods approach to phonetic variation in interaction

in Language Communication

Pia Bergmann

Frontiers in Communication

doi 10.3389/fcomm.2026.1871143

498 views

Review

Published on 07 Sep 2026

Influencing young minds: a hybrid review and research agenda on influencer marketing and young consumer behaviour

in Advertising and Marketing Communication

Priya Upreti
Swati Bisht

Frontiers in Communication

doi 10.3389/fcomm.2026.1863261

537 views

Conceptual Analysis

Published on 07 Sep 2026

Fictional archives and generative memory: AI as counter-narrative device in evi stamou's who was here? (2025)

in Visual Communication

Mariana Freijomil Seoane

Frontiers in Communication

doi 10.3389/fcomm.2026.1826494

522 views

Original Research

Accepted on 04 Sep 2026

Digital surveillance shaping the public sphere. The case of the use of spyware on journalists

in Media Governance and the Public Sphere

Sofia VERZA
Dimitri Bettoni

Frontiers in Communication

538 views

Original Research

Accepted on 04 Sep 2026

Strengthening Communication for Post-Conflict Educational Reconstruction: A Community Case Study of Burkina Faso's Technical Secretariat for Education in Emergency Situations

in Organizational Communication

Siman Inès Josiane KAOUANE
Firmin Gouba
Firmin Gouba

Frontiers in Communication

Original Research

Published on 04 Sep 2026

Explaining OTT continuance and positive word-of-mouth: the roles of content perceptions, ease of use, trust, and engagement

in Advertising and Marketing Communication

Jorge Serrano-Malebrán
Diana Veneros-Alquinta
Marcelo Taito

Frontiers in Communication

doi 10.3389/fcomm.2026.1947995

240 views

2,344 articles

articles

‘Me and my besties in 50 years’. Aspirational aging in Italy’s Sciuraglam content marketing strategy

Dynamic brand experience and customer equity: effects on purchase intention through brand relationship quality

Emigration Press and the Formation of Intellectual Discourse in Kazakhstan: A Discursive and Historical Analysis

Can audience reception be predicted from narrative language? A convergent negative result from two corpora of film plot summaries

Exploring thrifting practices among Generation Z in greater Jakarta: a perspective on social practices and environmental communication

AI-driven personalization in advergames: enhancing consumer engagement and brand recall

Artificial intelligence agents are responsive to identity cues in persuasive health communication

Web 3.0 in global marketing: a strategic framework for decentralized advertising

Understanding consumer purchase intention in social media influencer marketing: the mediating role of parasocial relationship and trust in the Moroccan context

Sociolinguistic competence of Korean migrant workers in service-oriented workplaces

A War of Words Wittgenstein, Language Games, and the Loss of Trust in the 21st Century

Developmental trajectories of English speaking proficiency and perceived intercultural communicative competence among Japanese university students: A latent growth curve analysis

Narrative Structures in the Age of AI: An Exploratory Media Ecology Perspective on Screenwriting and Creative Labor

Digital Bridges or Digital Divides? Social Media Use and Cross-Cultural Interaction among Students at a Chinese University

Health Literacy and Patient Engagement Among Korean Immigrants in the U.S.: Exploring the Emotional, Cognitive, and Behavioral Dimensions

Algorithmic allure: A Theoretical Framework For Dark AI Patterns and the Erosion of Informed Consent in AI-Driven Digital Marketing

'The owl never cries in vain': An acoustic study of vocal expressions in mbem chants

Cultural Codes in Kazakh and Nogai Traditional Dress: A Comparative Semiotic Analysis of Museum and Documentary Evidence

A mixed-methods approach to phonetic variation in interaction

Influencing young minds: a hybrid review and research agenda on influencer marketing and young consumer behaviour

Fictional archives and generative memory: AI as counter-narrative device in evi stamou's who was here? (2025)

Digital surveillance shaping the public sphere. The case of the use of spyware on journalists

Strengthening Communication for Post-Conflict Educational Reconstruction: A Community Case Study of Burkina Faso's Technical Secretariat for Education in Emergency Situations

Explaining OTT continuance and positive word-of-mouth: the roles of content perceptions, ease of use, trust, and engagement