Original Research
Published on 02 Jul 2025
The digital de-influencing wave: redefining trust in online communities
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1600657
- 282 views
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56 articles
Original Research
Accepted on 30 Jun 2025
Determinants of Customer Satisfaction and Loyalty in The Turkish E-Commerce Sector
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1603554
- 143 views
Original Research
Published on 30 Jun 2025
Generational perspectives on logo complexity: influencing luxury perception and purchase intention
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1475326
- 277 views
Original Research
Published on 26 Jun 2025
The loyalty journey of BBA and MBA alumni in Indonesia: a strategic alumni marketing perspective
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1606217
- 884 views
Original Research
Accepted on 24 Jun 2025
Gen AI -Gen Z: Understanding Gen Z's Emotional Responses and Brand Experiences with Gen AI-driven, Hyper-personalized Advertising
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1554551
- 108 views
Original Research
Accepted on 23 Jun 2025
How Social Media Involvement Affect Consumer Purchase Intention on Online Social Networking Sites：Examining the Mediating Role of Self-disclosure
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1604727
- 153 views
Original Research
Published on 20 Jun 2025
Ethical requirements for generative AI in brand content creation: a qualitative comparative analysis
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1523077
- 805 views
Original Research
Published on 10 Jun 2025
Attitude toward fashion influencers and its impact on purchase behavior: the roles of brand attitude and purchase intention
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1583602
- 1,358 views
Original Research
Published on 05 Jun 2025
Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1509682
- 3,413 views
Original Research
Published on 30 May 2025
Loyalty beyond transactions: the role of perceived brand ethics in e-commerce
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1605171
- 956 views
Original Research
Published on 28 May 2025
Impact of non-fungible token digital art information on intention to purchase digital collectibles: an extended theory of planned behavior approach
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1592446
- 725 views
Original Research
Published on 22 May 2025
Reframing gender in rural tourism: a cross-national analysis of official websites in the Mekong Subregion
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1596789
- 1,308 views
Hypothesis and Theory
Published on 22 May 2025
Immersed in our narratives: a study of the effectiveness of cobrand anthropomorphism
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1602833
- 728 views
Review
Published on 16 May 2025
An investigation of the switching behavior and why customers switch banks in the retailing banking sector
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1548050
- 1,214 views
Original Research
Published on 08 May 2025
Digital crisis management: how proactive online engagements on patient complaints influence social media users’ perceptions
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1564650
- 1,108 views
Original Research
Published on 05 May 2025
Impact of social media advertising on consumer behavior: role of credibility, perceived authenticity, and sustainability
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1595796
- 6,179 views