Original Research
Accepted on 14 Nov 2025
Algorithmic Aesthetics Meets Human Intuition: The Synergy of Innovation and Relevance Shapes Sustained Attention
in Advertising and Marketing Communication
Frontiers in Communication
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84 articles
Original Research
Published on 13 Nov 2025
The psychological mechanisms through which digital content marketing by online influencers affects customer loyalty: evidence from multiple countries
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1702657
- 1,103 views
Original Research
Accepted on 12 Nov 2025
What Drives Her Hustle? Unravelling Women Entrepreneurs' Satisfaction on Facebook Consortia
in Advertising and Marketing Communication
Frontiers in Communication
- 205 views
Original Research
Accepted on 11 Nov 2025
How the Need for Cognition Influences Film Viewing Intentions Through Narrative Transportation: The Moderating Role of Emotional Contagion in Short-Video Marketing
in Advertising and Marketing Communication
Frontiers in Communication
Original Research
Accepted on 11 Nov 2025
How New Media Marketing Activities Affect Customer Loyalty in Islamic Jordanian Banks
in Advertising and Marketing Communication
Frontiers in Communication
- 213 views
Original Research
Published on 05 Nov 2025
Reflections on brand image: the influence of donor ideal and perceived charity brand congruence on charitable giving
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1682863
- 736 views
Original Research
Accepted on 30 Oct 2025
Communicating Green in Mekong Delta Agritourism: Greenwashing or Green Fantasy?
in Advertising and Marketing Communication
Frontiers in Communication
- 261 views
Original Research
Published on 30 Oct 2025
Go with the flow: testing the effects of emotional flow on attitudinal and behavioral changes
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1553581
- 498 views
Original Research
Published on 29 Oct 2025
From scroll to sale: how social media triggers and age shape digital consumer decisions through interaction
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1664694
- 718 views
Original Research
Published on 28 Oct 2025
Affordances of short video platforms and SME digital communication innovation: the mediating role of the innovation-decision process
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1660358
- 1,833 views
Original Research
Published on 20 Oct 2025
Muketing: the fusion of Mutelu and marketing in e-commerce—trends in Thailand’s faith economy
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1662524
- 916 views
Editorial
Published on 17 Oct 2025
Editorial: Artificial intelligence in the context of marketing communications
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1714230
- 989 views
Original Research
Published on 16 Oct 2025
Driving tourist revisit intentions to China’s heritage sites: an examination of government policies, perceived value, and technology, through the lens of satisfaction and experience
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1659776
- 916 views
Systematic Review
Published on 08 Oct 2025
Digital marketing strategies in expanding the market for MSME creative products in Indonesia—state of art
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1647391
- 5,528 views
Original Research
Published on 07 Oct 2025
Crafting branded entertainment: insights from short films awarded at Cannes Lions
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1627473
- 1,336 views
Original Research
Published on 30 Sep 2025
Communicating sport, sustainability and social activism to generation Z: consumer perceptions
in Advertising and Marketing Communication
Frontiers in Communication
doi 10.3389/fcomm.2025.1677490
- 2,700 views