Frontiers in Communication

Original Research

Published on 29 Oct 2025

From scroll to sale: how social media triggers and age shape digital consumer decisions through interaction

Reem Abdalla
Shabana Faizal
Nidhi Menon
Arshiya Mohammed

Frontiers in Communication

doi 10.3389/fcomm.2025.1664694

2,372 views
1 citation

Original Research

Published on 28 Oct 2025

Affordances of short video platforms and SME digital communication innovation: the mediating role of the innovation-decision process

Miftahul Rozaq
Indria Angga Dianita
Hanna Wisudawaty
Adrio Kusmareza Adim

Frontiers in Communication

doi 10.3389/fcomm.2025.1660358

4,553 views

Systematic Review

Published on 28 Oct 2025

Future technologies in alternative and augmented communication: a scoping review of innovations

Alessandra Desireè Benevento
Giuseppe Ciulla
Gianluca Merlo

Frontiers in Communication

doi 10.3389/fcomm.2025.1607531

3,030 views
1 citation

Hypothesis and Theory

Published on 28 Oct 2025

Critical language awareness as a future imperative: seeing the ‘water’

Erika Darics
Orrie Staschen
Matt Drury
Joanna Chojnicka
Maria Mazzoli
Jelte Olthof
Dimitris Serafis
Janina Wildfeuer

Frontiers in Communication

doi 10.3389/fcomm.2025.1623193

2,559 views

Original Research

Published on 27 Oct 2025

Cultivating harmony across borders: Chinese cultural values and corporate communication in global contexts

Shizhou Xia
Wenyu Liu

Frontiers in Communication

doi 10.3389/fcomm.2025.1650733

4,449 views
1 citation

Original Research

Published on 27 Oct 2025

Modeling Jordanian audience engagement and news credibility in the digital media era: a PLS-SEM approach

Yousef Awad Ahmad Al-Mshashaqbeh

Frontiers in Communication

doi 10.3389/fcomm.2025.1675693

1,785 views
1 citation

Original Research

Published on 24 Oct 2025

Seeing it first-hand: interpreters’ insights from working with LGBTIQA+ individuals settling in Australia

Miranda Lai
Epperly Zhang
Erika Gonzalez

Frontiers in Communication

doi 10.3389/fcomm.2025.1599069

1,214 views

Original Research

Accepted on 23 Oct 2025

Managing reputation of trustworthiness in face-to-face communication

Manfred Krifka

Frontiers in Communication

559 views

Editorial

Published on 23 Oct 2025

Editorial: Cross-boundary disaster communication: building systems thinking and breaking traditional divisions in the field

Kees Boersma
Nathan Clark
Rob Grace
Alice Ncube
Serena Tagliacozzo

Frontiers in Communication

doi 10.3389/fcomm.2025.1707704

1,522 views

Original Research

Published on 23 Oct 2025

Social media as a platform for resistance: examining the language of dissent in Indian society

D. Y. Ashwini
Vishwanatha
R. P. Puneeth

Frontiers in Communication

doi 10.3389/fcomm.2025.1648587

6,366 views

Original Research

Published on 23 Oct 2025

The facilitative role of listener’s pointing gestures in collaborative tasks

Kazuki Sekine
Kotaro Kanemaru
Keisuke Kadota

Frontiers in Communication

doi 10.3389/fcomm.2025.1621867

947 views

Original Research

Published on 22 Oct 2025

The influence of human resource information systems on employee performance within the Ministry of Communications and Transportation in the Kingdom of Bahrain

Ali Ateeq
Mohanad Alfiras
Mohammed Abdulrazzaq Alaghbari
Nasser A. Saif Almuraqab

Frontiers in Communication

doi 10.3389/fcomm.2025.1644487

2,004 views

Original Research

Published on 22 Oct 2025

Heuristic or analytical pathway? A multimodal analysis of communicative features in Southern Italian Renewable Energy Communities (RECs)

Francesca D’Errico
Carmela Sportelli
Evelyn De Simone
Fortuna Procentese
Rosa Scardigno

Frontiers in Communication

doi 10.3389/fcomm.2025.1650345

1,311 views
1 citation

Original Research

Published on 22 Oct 2025

What characteristics define individuals who serve as kataribe (storytellers) in conveying lessons derived from the unprecedented disaster, including the Fukushima Daiichi Nuclear Power Plant accident?

Hitomi Matsunaga
Shuji Yamada
Yuya Kashiwazaki
Makiko Orita
Noboru Takamura

Frontiers in Communication

doi 10.3389/fcomm.2025.1627318

1,002 views

Original Research

Published on 20 Oct 2025

Disaster communication in the digital age: a community-based case study of media, education, and local knowledge in Pangandaran, Indonesia

Edwin Rizal
Yunus Winoto
Toto Sugito
Catur Nugroho
Falih I. Septian

Frontiers in Communication

doi 10.3389/fcomm.2025.1632436

4,513 views
1 citation

Original Research

Published on 20 Oct 2025

Muketing: the fusion of Mutelu and marketing in e-commerce—trends in Thailand’s faith economy

Pongsakorn Limna
Yarnaphat Shaengchart
Tanpat Kraiwanit
Saranchana Asanprakit
Rattawut Nivornusit

Frontiers in Communication

doi 10.3389/fcomm.2025.1662524

2,348 views

Original Research

Published on 17 Oct 2025

Broadcasting in the shadow of power: regulatory challenges and political violations during Indonesia’s 2024 election

Andi Budi Sulistijanto
Muhammad Sufyan Abdurrahman
Dedi Kurnia Syah Putra

Frontiers in Communication

doi 10.3389/fcomm.2025.1682232

2,770 views
1 citation

Original Research

Published on 17 Oct 2025

Narrative transportation cues in direct-to-consumer advertisements: an analysis of visual content

Stephanie Lynn Montgomery

Frontiers in Communication

doi 10.3389/fcomm.2025.1474051

2,848 views
1 citation

Editorial

Published on 17 Oct 2025

Editorial: Artificial intelligence in the context of marketing communications

Nikola Vangelov
Catalin Vrabie
Diana Petkova
Lyubomir Lyubenov

Frontiers in Communication

doi 10.3389/fcomm.2025.1714230

2,108 views

Original Research

Published on 16 Oct 2025

Tackling the challenge of construct validity in assessing newly arrived learners’ receptive skills: investigations on a multilingual online-based diagnostic tool

Christoph Gantefort
Teresa Barberio
Lukas Busch
Evghenia Goltsev

Frontiers in Communication

doi 10.3389/fcomm.2025.1537384

1,608 views

Original Research

Published on 16 Oct 2025

Driving tourist revisit intentions to China’s heritage sites: an examination of government policies, perceived value, and technology, through the lens of satisfaction and experience

Tian Zhifu
Abdelhamid Jebbouri

Frontiers in Communication

doi 10.3389/fcomm.2025.1659776

2,321 views

Original Research

Published on 14 Oct 2025

From real creators to real audiences: tracing the communication pathways of Chinese web series narratives

Shangmingzhu Zhang
Hasrul Hashim
Nurzihan Hassim

Frontiers in Communication

doi 10.3389/fcomm.2025.1692975

1,969 views

Original Research

Published on 14 Oct 2025

Courtroom communication: identification of the communication characteristics of criminal trials in Indonesian courts

Aan Widodo

Frontiers in Communication

doi 10.3389/fcomm.2025.1623307

1,848 views

Review

Published on 14 Oct 2025

Algorithmic influence and media legitimacy: a systematic review of social media’s impact on news production

Hastuti Hastuti
Harry Fajar Maulana
Herman Lawelai
Ansar Suherman

Frontiers in Communication

doi 10.3389/fcomm.2025.1667471

17,670 views
3 citations

418 Publications

volumes

From scroll to sale: how social media triggers and age shape digital consumer decisions through interaction

Affordances of short video platforms and SME digital communication innovation: the mediating role of the innovation-decision process

Future technologies in alternative and augmented communication: a scoping review of innovations

Critical language awareness as a future imperative: seeing the ‘water’

Cultivating harmony across borders: Chinese cultural values and corporate communication in global contexts

Modeling Jordanian audience engagement and news credibility in the digital media era: a PLS-SEM approach

Seeing it first-hand: interpreters’ insights from working with LGBTIQA+ individuals settling in Australia

Managing reputation of trustworthiness in face-to-face communication

Editorial: Cross-boundary disaster communication: building systems thinking and breaking traditional divisions in the field

Social media as a platform for resistance: examining the language of dissent in Indian society

The facilitative role of listener’s pointing gestures in collaborative tasks

The influence of human resource information systems on employee performance within the Ministry of Communications and Transportation in the Kingdom of Bahrain

Heuristic or analytical pathway? A multimodal analysis of communicative features in Southern Italian Renewable Energy Communities (RECs)

What characteristics define individuals who serve as kataribe (storytellers) in conveying lessons derived from the unprecedented disaster, including the Fukushima Daiichi Nuclear Power Plant accident?

Disaster communication in the digital age: a community-based case study of media, education, and local knowledge in Pangandaran, Indonesia

Muketing: the fusion of Mutelu and marketing in e-commerce—trends in Thailand’s faith economy

Broadcasting in the shadow of power: regulatory challenges and political violations during Indonesia’s 2024 election

Narrative transportation cues in direct-to-consumer advertisements: an analysis of visual content

Editorial: Artificial intelligence in the context of marketing communications

Tackling the challenge of construct validity in assessing newly arrived learners’ receptive skills: investigations on a multilingual online-based diagnostic tool

Driving tourist revisit intentions to China’s heritage sites: an examination of government policies, perceived value, and technology, through the lens of satisfaction and experience

From real creators to real audiences: tracing the communication pathways of Chinese web series narratives

Courtroom communication: identification of the communication characteristics of criminal trials in Indonesian courts

Algorithmic influence and media legitimacy: a systematic review of social media’s impact on news production