Original Research
Published on 08 Sep 2022
Visual Attention to Novel Products – Cross-Cultural Insights From Physiological Data
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.840862
- 2,222 views
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244 articles
Original Research
Published on 06 Sep 2022
Choice perseverance underlies pursuing a hard-to-get target in an avatar choice task
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.924578
- 2,431 views
- 2 citations
Original Research
Published on 11 Aug 2022
Influence Mechanism of the Home Advantage on Referees’ Decision-Making in Modern Football Field – A Study From Sports Neuro-Decision Science
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.873184
- 3,641 views
- 3 citations
Brief Research Report
Published on 02 Aug 2022
Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.872468
- 10,254 views
- 29 citations
Review
Published on 22 Jul 2022
The Application of Electroencephalogram in Driving Safety: Current Status and Future Prospects
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.919695
- 11,461 views
- 21 citations
Original Research
Published on 28 Jun 2022
The Formation Mechanism of Impulse Buying in Short Video Scenario: Perspectives From Presence and Customer Inspiration
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.870635
- 13,611 views
- 21 citations
Original Research
Published on 15 Jun 2022
Effects of Core Disgust and Moral Disgust on Moral Judgment: An Event-Related Potential Study
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.806784
- 7,244 views
- 7 citations
Original Research
Published on 08 Jun 2022
The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.865702
- 469,868 views
- 114 citations
Original Research
Published on 03 Jun 2022
The Influence of Trait Emotion and Spatial Distance on Risky Choice Under the Framework of Gain and Loss
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.592584
- 2,447 views
- 6 citations
Hypothesis and Theory
Published on 30 May 2022
Consumer Anxiety and Assertive Advertisement Preference: The Mediating Effect of Cognitive Fluency
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.880330
- 6,581 views
- 3 citations
Hypothesis and Theory
Published on 30 May 2022
Human’s Intuitive Mental Models as a Source of Realistic Artificial Intelligence and Engineering
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.873289
- 10,647 views
- 18 citations
Editorial
Published on 19 May 2022
Editorial: Iowa Gambling Task, Somatic Marker Hypothesis, and Neuroeconomics: Rationality and Emotion in Decision Under Uncertainty
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.848603
- 3,336 views
- 1 citation
Original Research
Published on 28 Apr 2022
Renting vs. Owning: Public Stereotypes of Housing Consumption Decision From the Perspective of Confucian Culture: Evidence From Event-Related Potentials
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.816004
- 6,495 views
- 6 citations
Original Research
Published on 14 Apr 2022
Evaluation Scale or Output Format: The Attentional Mechanism Underpinning Time Preference Reversal
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.865598
- 2,094 views
- 6 citations
Original Research
Published on 12 Apr 2022
The Impact of the Scale of Third-Party Logistics Guaranteeing Firms on Bank Credit Willingness in Supply Chain Finance: An ERP Study
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.853888
- 2,523 views
- 2 citations
Original Research
Published on 12 Apr 2022
Prediction of Human-Computer Interaction Intention Based on Eye Movement and Electroencephalograph Characteristics
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2022.816127
- 4,130 views
- 3 citations