Original Research
Accepted on 29 Dec 2025
Sports Celebrity Traits and Millennial Purchasing Intentions: A Cross-Platform Mixed-Methods Study
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
Type at least 3 characters
146 articles
articles
Conceptual Analysis
Accepted on 25 Dec 2025
From NIL to Real Estate: Strategic Revenue Adaptation in the Post-House Era of College Athletics
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
Editorial
Accepted on 18 Dec 2025
Editorial: From Esports Winter to Sustainable Futures
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
- 219 views
Original Research
Accepted on 12 Dec 2025
Transitioning to Life After Sport: Empowering Former College Varsity Athletes to Live More Healthfully
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
- 174 views
Original Research
Published on 10 Dec 2025
An analysis of the market for diving certificates
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1696686
- 1,109 views
Original Research
Published on 05 Dec 2025
Trust and mistrust in fan relationship management: survey evidence on Russian football fans
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1715122
- 1,186 views
Conceptual Analysis
Published on 04 Dec 2025
Sports Industry 5.0: reimagining sport through technology, humanity, and sustainability
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1640362
- 2,041 views
Original Research
Published on 21 Nov 2025
Characteristics of sports brand content on social media and their effects on consumers
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1721424
- 2,104 views
Original Research
Published on 18 Nov 2025
Do sports develop leadership? The impact of college varsity sports on leadership capacity and self-efficacy
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1691139
- 1,545 views
Original Research
Published on 14 Nov 2025
Exploring perceptual differences and constraints in esports among American university students
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1669960
- 1,644 views
Original Research
Published on 07 Nov 2025
Construction and empirical study of China's snow sports evaluation Index system
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1619136
- 1,544 views
Review
Published on 30 Oct 2025
Sport events’ impact and legacy on quality of life: a scoping review
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1681463
- 2,061 views
Original Research
Published on 29 Oct 2025
The psychological mechanisms of spectator experience: a pathway model of immersion, identification, and sport consumption behavior
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1659416
- 1,666 views
Original Research
Published on 21 Oct 2025
Optimizing winter sportswear design and service priorities in China: a multi-model assessment
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1627600
- 1,143 views
Brief Research Report
Published on 21 Oct 2025
A case study on the impact of Ramadan on biomechanical and physiological markers in a female collegiate student-athlete
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1576424
- 1,974 views
Policy and Practice Reviews
Published on 03 Oct 2025
The legal and economic aspects of the “Esports Illusion”—why competitive gaming fails to become an independent industry
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1636823
- 4,610 views
Original Research
Published on 02 Oct 2025
Mapping sponsorship portfolios in esports: implied strategic continuity and diversification in the league of legends pro league
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1601238
- 5,165 views
Conceptual Analysis
Published on 02 Oct 2025
Augmented authenticity in athlete branding through human-AI co-production
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1643885
- 3,431 views
- 1 citation
Review
Published on 23 Sep 2025
The costs of participation in and delivery of community sport in Australia—a narrative review
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1641527
- 6,138 views
- 1 citation
Editorial
Published on 19 Sep 2025
Editorial: Multidimensional development of student-athletes: new perspectives on dual career
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1701681
- 1,858 views
Review
Published on 15 Sep 2025
Platform power, athlete branding, generative AI, and the future of sport governance—a systematic review
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1642180
- 5,980 views
Brief Research Report
Published on 12 Sep 2025
Advancing NFL win prediction: from Pythagorean formulas to machine learning algorithms
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1638446
- 8,426 views
- 1 citation
Brief Research Report
Published on 10 Sep 2025
Redefining the draft pick valuation in the National Football League
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1628223
- 2,007 views
Original Research
Published on 05 Sep 2025
Impact of a hybrid exercise intervention on subjective happiness and self-perceived health of workers: a case study
in Sports Management, Marketing, and Economics
Frontiers in Sports and Active Living
doi 10.3389/fspor.2025.1569455
- 2,169 views