Frontiers in Sports and Active Living | Sports Management, Marketing, and Economics

Original Research

Published on 10 Apr 2025

Motivation and identity among European and Brazilian elite student-athletes: a Bayesian multilevel regression and poststratification analysis

in Sports Management, Marketing, and Economics

Carlos E. Gonçalves
Humberto M. Carvalho
Ana Fernandes
Serge Éloi
Ricardo T. Quinaud
Luis M. Rama

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1560707

143 views

Original Research

Published on 10 Apr 2025

A hierarchical analysis of perceived team personality traits in sport

in Sports Management, Marketing, and Economics

Chanho Kang
Jonathon Allen
Jim Watkins

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1502988

172 views

Original Research

Published on 07 Apr 2025

Balancing economic and social results in football clubs: evidence of fans’ perceptions in the Colombian context

in Sports Management, Marketing, and Economics

Juan Alejandro Hernández-Hernández
Abraham Londoño-Pineda
Robert Ng-Henao
Juan Lucas Macías-Franco
Jose Alejandro Cano

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1541829

366 views

Editorial

Accepted on 04 Apr 2025

Editorial: Emerging Digital Technologies as a Game Changer in the Sport Industry

in Sports Management, Marketing, and Economics

Ekaterina Glebova
Yiran Su
Pierre-Olaf SCHUT
Michel Desbordes

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1605138

Original Research

Accepted on 20 Mar 2025

Searching synergy between esport and academy: the role of sport faculties and departments in CEE countries

in Sports Management, Marketing, and Economics

Petra Hospodková
Jan Šíma
Vladimir Rogalewicz
Zdeněk Ledvina
Jakub Čubík
Daniel Opelík

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1539483

Original Research

Published on 25 Feb 2025

A study on the implementation of dual career at European higher education institutions: the student-athletes' and experts' views

in Sports Management, Marketing, and Economics

Pascal Izzicupo
Sofia Serafini
Iris Prestanti
Andrea Fusco
Beatrice-Aurelia Abalasei
Tara Alonso del Hierro
Burak Çalışkan
Angela Di Baldassarre
Håkon Ege
Antonio J. Figueiredo

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1507951

1,141 views

Original Research

Published on 10 Feb 2025

Sport fans’ curiosity and impulsive buying: mediation of social media use intensity

in Sports Management, Marketing, and Economics

Chen-Yueh Chen
Ya-Lun Chou
Yi-Hsiu Lin
Yen-Kuang Lin

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1519003

1,148 views

Original Research

Published on 09 Jan 2025

The experience of Italian student athletes enrolled in a dual career university program: the challenges of employability

in Sports Management, Marketing, and Economics

Mattia Belluzzi
Alessia Ferraboli
Caterina Gozzoli
Chiara D’Angelo

Frontiers in Sports and Active Living

doi 10.3389/fspor.2024.1515634

578 views

Original Research

Published on 07 Jan 2025

Investing in an Olympic agenda: from Rio to Tokyo and beyond

in Sports Management, Marketing, and Economics

Eduardo Russo
Ariane Roder Figueira
Leonardo Jose Mataruna-Dos-Santos

Frontiers in Sports and Active Living

doi 10.3389/fspor.2024.1507523

751 views

Original Research

Published on 06 Jan 2025

Dual-career student athletes in Spanish universities: characteristics and interests

in Sports Management, Marketing, and Economics

Carlos Hernando Domingo
Marta Renau-Michavila
María Pilar Marín Gil

Frontiers in Sports and Active Living

doi 10.3389/fspor.2024.1507859

783 views

Original Research

Published on 24 Oct 2024

Interlinking financial stability regulation and governance in German professional soccer: contribution and implications

in Sports Management, Marketing, and Economics

Sandy Adam
Birgit Bachmaier

Frontiers in Sports and Active Living

doi 10.3389/fspor.2024.1486759

1,149 views

Original Research

Published on 16 Oct 2024

Perceptions of celebrity athletes involved in social cause endorsement

in Sports Management, Marketing, and Economics

Manuela Biz
Mathias Schubert

Frontiers in Sports and Active Living

doi 10.3389/fspor.2024.1415382

1,848 views

Original Research

Published on 20 Sep 2024

Preliminary results of student survey at the University of Rome “Tor Vergata” practicing sports: a focus on the effects of Dual Career regulation

in Sports Management, Marketing, and Economics

Ida Cariati
Roberto Bonanni
Manuel Onorati
Virginia Tancredi

Frontiers in Sports and Active Living

doi 10.3389/fspor.2024.1465562

711 views

Original Research

Published on 19 Sep 2024

Dual career policy at federal universities in Brazil: analysis of academic and sporting support

in Sports Management, Marketing, and Economics

Junior Vagner Pereira da Silva

Frontiers in Sports and Active Living

doi 10.3389/fspor.2024.1453749

1,577 views

Original Research

Published on 22 Aug 2024

Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value

in Sports Management, Marketing, and Economics

Karim Chouaten
Cristian Rodriguez Rivero
Frank Nack
Max Reckers

Frontiers in Sports and Active Living

doi 10.3389/fspor.2024.1362489

3,075 views

Original Research

Published on 01 Aug 2024

An exploratory qualitative interview study on grassroots esports in sports clubs

in Sports Management, Marketing, and Economics

André C. K. Baumann
Ståle Pallesen
Rune A. Mentzoni
Eirin Kolberg
Vegard Waagbø
Anders Sørensen
Joakim H. Kristensen

Frontiers in Sports and Active Living

doi 10.3389/fspor.2024.1405441

1,987 views