Frontiers in Sports and Active Living | Sports Management, Marketing, and Economics

Original Research

Published on 14 Nov 2025

Exploring perceptual differences and constraints in esports among American university students

in Sports Management, Marketing, and Economics

Xianhua Luo
Li Chen
Juan Chang
Yong Yang
Seoyeon Lee

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1669960

817 views

Original Research

Accepted on 13 Nov 2025

Trust and Mistrust in Fan Relationship Management: Survey Evidence on Russian Football Fans

in Sports Management, Marketing, and Economics

Kristoff Reichel
Ilia Sannikov
Christian Brandt
Markus Kurscheidt

Frontiers in Sports and Active Living

Original Research

Published on 07 Nov 2025

Construction and empirical study of China's snow sports evaluation Index system

in Sports Management, Marketing, and Economics

Yi Nuo
Xue Han
Qiu Sen

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1619136

1,057 views

Conceptual Analysis

Accepted on 05 Nov 2025

Sports Industry 5.0: Reimagining Sport through Technology, Humanity, and Sustainability

in Sports Management, Marketing, and Economics

Dag Øivind Madsen
Ekaterina Glebova

Frontiers in Sports and Active Living

303 views

Original Research

Accepted on 05 Nov 2025

Characteristics of Sports Brand Content on Social Media and Their Effects on Consumers

in Sports Management, Marketing, and Economics

YUE LIU

Frontiers in Sports and Active Living

126 views

Review

Published on 30 Oct 2025

Sport events’ impact and legacy on quality of life: a scoping review

in Sports Management, Marketing, and Economics

Haohan Xu
Shintaro Sato

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1681463

1,249 views

Original Research

Published on 29 Oct 2025

The psychological mechanisms of spectator experience: a pathway model of immersion, identification, and sport consumption behavior

in Sports Management, Marketing, and Economics

Xiaogan Chen
Zhenxin Huang

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1659416

1,132 views

Original Research

Published on 21 Oct 2025

Optimizing winter sportswear design and service priorities in China: a multi-model assessment

in Sports Management, Marketing, and Economics

Kun Yang
Wenduo Liu
Zhengxue Song

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1627600

885 views

Brief Research Report

Published on 21 Oct 2025

A case study on the impact of Ramadan on biomechanical and physiological markers in a female collegiate student-athlete

in Sports Management, Marketing, and Economics

Joseph Amitrano
Tariq Ameer
Gina Lewandowski
Lauren Calabrese
Dhruv R. Seshadri

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1576424

1,576 views

Original Research

Accepted on 20 Oct 2025

Do Sports Develop Leadership? The Impact of College Varsity Sports on Leadership Capacity and Self-Efficacy

in Sports Management, Marketing, and Economics

Benjamin P. Correia Harker
Lindsey M. Clark
Jacob John Capin

Frontiers in Sports and Active Living

190 views

Policy and Practice Reviews

Published on 03 Oct 2025

The legal and economic aspects of the “Esports Illusion”—why competitive gaming fails to become an independent industry

in Sports Management, Marketing, and Economics

Pál Novák
Balázs Hohmann
Dávid Sipos
Gergely Szőke

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1636823

2,918 views

Original Research

Published on 02 Oct 2025

Mapping sponsorship portfolios in esports: implied strategic continuity and diversification in the league of legends pro league

in Sports Management, Marketing, and Economics

Pengyu Zhu
Agudamu
Siyuan Zhao
Yang Zhang

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1601238

2,970 views

Conceptual Analysis

Published on 02 Oct 2025

Augmented authenticity in athlete branding through human-AI co-production

in Sports Management, Marketing, and Economics

Hans Westerbeek

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1643885

2,695 views
1 citation

Review

Published on 23 Sep 2025

The costs of participation in and delivery of community sport in Australia—a narrative review

in Sports Management, Marketing, and Economics

Hans Westerbeek
Rochelle Eime
Katherine Owen

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1641527

3,240 views
1 citation

Editorial

Published on 19 Sep 2025

Editorial: Multidimensional development of student-athletes: new perspectives on dual career

in Sports Management, Marketing, and Economics

Ricardo T. Quinaud
Mojca Doupona
Flavia Guidotti
Laura Capranica

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1701681

1,520 views

Review

Published on 15 Sep 2025

Platform power, athlete branding, generative AI, and the future of sport governance—a systematic review

in Sports Management, Marketing, and Economics

Hans Westerbeek
Thomas van Schaik

Frontiers in Sports and Active Living

doi 10.3389/fspor.2025.1642180

4,046 views